It is remarkable how he gathered the data for this map and how he put this information together. It is important to note that in these early times most people believed the earth was a disc and that they would fall into infinity if they reached the end of that disc.
What brings us from this great map to the concept of supply chain mapping?
Take a closer look at the map:
- Germany (Europe) - where Martin lived- is quite detailed
- At the edges (America/Asia) there is only a hint of what it could look like
- But the map as a whole gives you a very good holistic overview
Right from the start, you will get a new view of your supplier network. The further you go, the more risks and benefits you will discover.
This is why we call our supply chain mapping software AMERIGO.